Videos make blog posts, professional and business websites and social media attractive thus more individuals are embracing video ads on various platforms all over the internet. Sites, blogs and social media that have no videos will soon lose meaning to most people hence you should do your best to adopt the use of video ads. Videos can also be used to increase the rankings of your SEO if you use them appropriately. Here are several methods of increasing your SEO rankings using videos.
Use captions or transcriptions on your SEO videos. Search engines crawl and index texts hence you need transcriptions to add text to your video. Search engines increase the rank of video that are indexed video properly to enable it to be viewed and clicked on by more people. Video transcriptions or captions will make viewers comfortable to watch your videos in a public place. Viewers do not like irritating other people with noisy video ads. Video transcriptions allow viewers to turn the videos to silent mode without altering its message.
You need quality videos to ensure that your site matches the algorithms of the search engine. You should have a standard number of viewers, and your content should be relevant to internet users for the ideas to increase your rankings on search engines. You need to use quality camera, ensure that the lighting and the background sound is alright, and minimize background noise and other things for you to have quality videos that will attract more viewers. The majority of people also love quality videos.
Most of the people in the world own smartphones, and they are used more than other computerized communication devices hence create mobile-friendly videos. The length, loading speed, dimensions of the video should allow the video to be viewed on a screen. A video that takes long to load demoralized more people from waiting for it to load or is too lengthy. Regardless of the size of the screen of the mobile phone, the viewer should be able to view full images. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
Your videos should have quality and attractive thumbnails for them to attract more people. A thumbnail is an image that is displayed on the videos before you click on it. A thumbnail tells the story of the video in summary in the form of an image. When you use an auto select thumbnail, there is the risk that the viewer may not recognize the video or the thumbnail can become a freeze-frame.