It is crucial to find the right geofencing specialist before starting a location-based marketing campaign. Definitely, your choice of a partner can make a dramatic difference when it comes to the results of your efforts. Hence, make sure to consider a few essential points before coming up with a decision.
Non-GPS Reliance
GPS is sure battery drainer, so under no circumstances should your geofencing company depend on it. First, because of these geofencing marketing providers’ GPS use, your app users’ battery will be drained very fast. And considering that it has become so easy to know location services are being used and how often, whether on an iOS or an Android device, it won’t be long until your app detect the source of the drainage. Before you know it, there goes your app – deleted! Your app will be deleted before you know it.
Accuracy and Battery Efficiency
It is not easy to find a solution that is accurate as well as battery-efficient, but yes, it’s achievable. Choose a provider that uses complex algorithms to make sure this balance is achieved. If you take time to read around, you will find that these geofencing marketing providers tend to have better reviews than the rest.
Location Data Gathering
Location-driven marketing has ceased to be all about location-based notifications. These geofencing marketing providers nowadays have become more and more about app user behavior. In other words, make sure that you can get the most crucial location insights, like traffic, dwell time (time spent in a geofence) and visit history (types of locations app users have visited).
User-Friendly Geofence System
A geofencing solution should be easily managed using a user-friendly dashboard. Some of the most essential features of such a dashboard include time manager, geofence labbels, analytics, and scalable radius, among many others.
Defense Against Spam
Anti-spam tools, which block an overload of notifications, are necessary for any geofencing solution. Otherwise, your app may just get deleted. As long as you stick to these geofencing marketing providersthat are reputable, spam defense need not be a problem.
Push Notifications
While local notifications are received instantly, push notifications can be delayed by up to 15 minutes. Your notifications could lose their relevance by then – for example, when your user is now located on other end of town. Moreover,you have to get special certificates, and this obviously takes time, before you can use push notifications. With local notifications, there is no such requirement.
Standard iOS & Android Geofencing API Usage
Several geofencing solutions out there ignore basic iOS & Android geofencing APIs. Why is it a negative? Because with these geofencing marketing providers that don’t meet industry standards, the risk of being rejected by App Store & Google Play Store is drastically higher. And should your app actually get declined, getting it re-evaluated and back in the store will take a while, so you lose time,cast shade on your reputation, and turn off heavy app users.